success-stories12_GINSERV

Raised US$7 million in a seed funding round in November 2021
Cradlewise is a baby-tech / smart hardware startup founded in 2018 by IISc alumni Radhika Patil & Bharath Patil, working out of Bengaluru and the USA. It builds an AI-powered smart crib that senses a baby’s early wake-ups and gently rocks, plays sounds etc., aiming to help infants (and parents) sleep better. The company currently has ~50-100 employees working across product, hardware, AI/R&D and operations.

  • led by Footwork, with participation from CRV, SOSV, Better Capital, and angel investors including Katrina Lake, Jeremy Cai and Dilip Goswani.
  • Product won major design & innovation recognition: TIME’s Best Inventions Award in 2020.
  • Awards and recognition: Winner of Nasscom CoE IoT Startup Awards, ET Power of Ideas (2017), Government of Karnataka Startup Award (2017), Qualcomm Design India Challenge (2018), and inclusion in YourStory Tech30.
  • Secured endorsements and visibility: notably, Sam Altman (CEO of OpenAI) publicly recommended Cradlewise’s smart crib